A well-placed article solving your customers’ problems builds loyalty and positions you as the go-to expert. A carefully crafted blog or press release showcasing your amazing products or unique values can be used to engage new audiences. I am an experienced copywriter providing targeted content to get results across your websites, blogs, articles, press releases, reviews, case studies and adverts.
Using the right content to reach the right audiences can feel like a never-ending challenge. But when you get it right a consistent approach can lead to profitable customer action. What you communicate, how you communicate and with whom you communicate are key to successfully achieving your goals. I work with organisations to create content strategies to meet their business objectives.
PR & Media
The media is always looking for interesting stories. And for businesses, securing press coverage is a great way to reach new audiences. Whether you want to let more people know locally about your products and services or you have a story that you want to share within your sector, the media can help. I can work with you to craft your story and share it with targeted media outlets.
Having a well planned marketing strategy aligned to your business goals is key to delivering real results with your marketing. I can work with you to develop the right plan to achieve your objectives – whether that’s increasing sales, raising your profile or reaching and engaging new customers.
Branding & Messaging
A clear and consistent look, feel and ethos for your business is important if you want to be taken seriously. A strong brand should work as the lifeblood running through every strand of your organisation and with the aim of motivating, persuading and inspiring your customers to want to buy from you because they believe in what you do.
We all know that having an online presence is hugely beneficial. It’s how many of our customers will find us and is a place where we can really showcase what we offer or what we can do. Having regularly updated, SEO-friendly content also helps organisations appear higher in search engines rankings, putting them in prime position for new customers.
I can act as an extra member of your team providing marketing support, either based in your office or working remotely. We can work on a project-by-project or a retainer basis. I can concentrate on delivering your marketing needs whilst you concentrate on what you do best.
Having clear and consistent communications in place to talk to your employees or initiate a two-way conversation is one of the ways in which you can make your staff feel empowered. Whether that’s through a monthly e-newsletter, an intranet with staff benefits or a campaign around rewarding their successes.
One of the most important things about your business is the ability to tell your story – it is the key to what makes you, and it, unique. People buy from people, it’s why a business’s values, ethos – entire brand – is so important. I can work with you to distil your passion, define your story and put it into a language that your customers relate to and understand.
I’m ready when you are! Let me know what you need help with.