Blog

Information, advice, support and general musings from a marketing communications specialist.

Top tips for getting the best out of a freelancer in 2023

Top tips for getting the best out of a freelancer in 2023

The past two years have forced businesses to do things differently. Organisations which would never have considered allowing their staff to work from home, overnight found themselves in a situation where this became a reality. For the most part, it has exceeded...

How to find clients in 2022

How to find clients in 2022

After having my daughter and moving North I knew that I didn’t want to continue commuting down to London to do my all-consuming Head of Communications job for a youth development charity. I knew that I wanted to work for myself and had the skills and experience to do...

Turning 5

Turning 5

As I celebrate 5 years of Laura Thackray Communications I want to share 5 ways in which you can raise your profile and improve your communications in a cost-effective way. Whatever your business objective – gaining more clients, increasing your sales, venturing into...

Why marketing deserves a place at the top table

Why marketing deserves a place at the top table

If you work in marketing you’ve probably experienced colleagues not really understanding what you do. Or questioning how the work you do brings value back to the business. It may be that you’ve had colleagues inputting into your strategies or plans (when you’ve not...

How freelancers can add value to your business

How freelancers can add value to your business

Deciding to work as a freelancer is a big decision. But it’s a decision that more of us seem to be making with stats coming in at almost 5 million people in the UK working, either partly or fully, on a freelance basis. And one can only assume that this statistic is...

40 things I’ve learnt over the last 40 years

40 things I’ve learnt over the last 40 years

1. Hangovers don’t get any better with age; 2. Small children don’t like to lie in, regardless of what time you keep them up until; 3. Old friends know you almost as well as you know yourself; 4.
Working 9-5 (or 6 or 7) doesn’t mean you are your most productive self…

Why telling stories is more important than ever

Why telling stories is more important than ever

As children we are encouraged to read. To be inquisitive and to want to find out more about things. And sometimes this continues as we grow up. But sometimes, sadly, life gets in the way and we forget how to be inquisitive and interested in other people. We forget how...

It’s life Jim but not as we know it…..

It’s life Jim but not as we know it…..

Sometimes life takes very unexpected turns and that certainly feels like where we are at the moment. From one week to the next we’re not sure what’s going to happen and if we can come out of this with all of our loved ones still...

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