PR and Media

Shout about your stories.

Reaching new audiences

The media is always looking for interesting stories. And for businesses, securing press coverage is a great way to reach new audiences.

Whether you want to let more people know locally about your products and services or you have a story that you want to share within your sector, the media can help.

Firstly we decide who your target audience is. Then I will ask you lots of questions in order to really get to grips with what you want to say – having a good hook or an interesting USP is the key.

I can work with you to craft this into the right story and share with targeted media outlets. The outcome? New audiences – including possible future customers – can read all about you.

PR and Media - Laura Thackray

Securing press coverage can be a great way to reach new audiences.

Client Success

New provider launches

I wrote a suite of press releases for a new education provider, which were picked up by various trade press outlets.

This caused a splash in the sector and positioned the business as the approachable newcomer open and ready to work with organisations to deliver their apprenticeship requirements.

Apprenticeship case study | Laura Thackray

My Services

Copywriting

Creating sparkling and tailored content that can deliver huge results for your business.

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Content Management

Using the right content to talk to the right people is key to achieving your goals.

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PR and Media

Securing press coverage, singing your praises and reaching new audiences through the media.

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Marketing Strategy

Delivering real results with a well planned marketing strategy aligned to your business goals.

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Branding and Messaging

Defining your brand and developing your messaging to ensure you have a consistent brand identity.

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Web Content

Delivering SEO-friendly content to help your website appear higher in search engine rankings.

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Marketing Support

Acting as an extra member of your team by providing marketing support in your office or working remotely.

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Internal Communications

Helping you create an informed and loyal workforce through clear and consistent communications.

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Telling Stories

Distilling your passion, defining your story and putting it into a language that your customers will relate to.

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