About Me

With 20 years of marketing experience under my belt, the majority of my career has been spent in London. I was lucky enough to be the Head of Communications for The Duke of Edinburgh’s International Award (the organisation which manages the DofE globally).

I travelled to some far-flung destinations developing a global and consistent brand and messaging and a consistent, strategic approach to communications. I worked with some inspirational young people who were using the Award for the greater good.

After 11 years in the big smoke, the northern pull – and need for a good brew – became too strong and in 2015 I moved to York and established myself as a marketing consultant.

I work with large organisations such as City & Guilds, CIPD and the University of York through to smaller businesses and charities. My passion is seeing how a campaign is really making a difference – from understanding business goals and putting a plan in place to delivering it, evaluating it and seeing it flourish.

When I’m not working I can be found running round the beautiful city that I’m lucky enough to call home, spending time with my independent 8 year old or drinking tea. Or wine. But not at the same time. Unless it’s been a really bad day. Then, just maybe, I’ll consider it.

I’m passionate about seeing the difference that good marketing can make. I develop marketing strategies and come up with innovative campaigns but I also love getting hands-on doing-the-doing.

This includes delivering sparkling content to make your business come alive and being responsible for the day-to-day management of your websites, e-newsletters, blogs, press releases and publications; if it involves words and putting plans into action, I’m in!

Basically I can advise on how marketing should be supporting your strategic decisions or act as an additional member of your team delivering marketing support as and when you need it. Or a bit of both.