About Me

I work with large and small organisations like yours in York, North Yorkshire and further afield to ensure that your marketing is working to its full potential. 

I’m Laura Thackray

With 20 years of marketing experience under my belt, the majority of my career has been spent in London. I was lucky enough to be the Head of Communications for The Duke of Edinburgh’s International Award (the organisation which manages the DofE globally).

I travelled to some far-flung destinations developing a global and consistent brand and messaging and a consistent, strategic approach to communications. I worked with some inspirational young people who were using the Award for the greater good.

After 11 years in the big smoke, the northern pull – and need for a good brew – became too strong and in 2015 I moved to York and established myself as a marketing consultant.

Years' Experience

Case Studies

Miles Run

Cups of Tea

I work with large organisations such as City & Guilds, CIPD and the University of York through to smaller businesses and charities. My passion is seeing how a campaign is really making a difference – from understanding business goals and putting a plan in place to delivering it, evaluating it and seeing it flourish.

When I’m not working I can be found running round the beautiful city that I’m lucky enough to call home, spending time with my independent 8 year old or drinking tea. Or wine. But not at the same time. Unless it’s been a really bad day. Then, just maybe, I’ll consider it.

Travelling in Africa for the Duke of Edinburgh's International Award

I’ll ensure your marketing is meeting your business goals and achieving real impact along the way. And that it’s doing all of this in the most productive and cost-effective way possible.

How I work

I’m passionate about seeing the difference that good marketing can make. I develop marketing strategies and come up with innovative campaigns but I also love getting hands-on doing-the-doing.

This includes delivering sparkling content to make your business come alive and being responsible for the day-to-day management of your websites, e-newsletters, blogs, press releases and publications; if it involves words and putting plans into action, I’m in!

Basically I can advise on how marketing should be supporting your strategic decisions or act as an additional member of your team delivering marketing support as and when you need it. Or a bit of both.

Latest blog

Top tips for getting the best out of a freelancer in 2023

The past two years have forced businesses to do things differently. Organisations which would never have considered allowing their staff to work from home, overnight found themselves in a situation where this became a reality. For the most part, it has exceeded...

How to find clients in 2022

After having my daughter and moving North I knew that I didn’t want to continue commuting down to London to do my all-consuming Head of Communications job for a youth development charity. I knew that I wanted to work for myself and had the skills and experience to do...

Turning 5

As I celebrate 5 years of Laura Thackray Communications I want to share 5 ways in which you can raise your profile and improve your communications in a cost-effective way. Whatever your business objective – gaining more clients, increasing your sales, venturing into...

Why marketing deserves a place at the top table

If you work in marketing you’ve probably experienced colleagues not really understanding what you do. Or questioning how the work you do brings value back to the business. It may be that you’ve had colleagues inputting into your strategies or plans (when you’ve not...

How freelancers can add value to your business

Deciding to work as a freelancer is a big decision. But it’s a decision that more of us seem to be making with stats coming in at almost 5 million people in the UK working, either partly or fully, on a freelance basis. And one can only assume that this statistic is...

Why going ‘back to normal’ after lockdown feels unacceptable

In these strange and uncertain days, weeks, months without a clear end-point really visible, it’s easy to feel stuck, negative and unmotivated, both about your work and about your life in general. All of us are juggling differing anxieties, workloads and conflicting...

40 things I’ve learnt over the last 40 years

1. Hangovers don’t get any better with age; 2. Small children don’t like to lie in, regardless of what time you keep them up until; 3. Old friends know you almost as well as you know yourself; 4.
Working 9-5 (or 6 or 7) doesn’t mean you are your most productive self…

Why telling stories is more important than ever

As children we are encouraged to read. To be inquisitive and to want to find out more about things. And sometimes this continues as we grow up. But sometimes, sadly, life gets in the way and we forget how to be inquisitive and interested in other people. We forget how...

It’s life Jim but not as we know it…..

Sometimes life takes very unexpected turns and that certainly feels like where we are at the moment. From one week to the next we’re not sure what’s going to happen and if we can come out of this with all of our loved ones still...

A perfectionist by heart, I want to work with you to plan, deliver and evaluate your marketing leading to tangible results that deliver a valuable return for your business.

How can I help?

Pin It on Pinterest

Share This