Blog
Information, advice, support and general musings from a marketing communications specialist.
Top tips for getting the best out of a freelancer in 2023
The past two years have forced businesses to do things differently. Organisations which would never have considered allowing their staff to work from home, overnight found themselves in a situation where this became a reality. For the most part, it has exceeded...
How to find clients in 2022
After having my daughter and moving North I knew that I didn’t want to continue commuting down to London to do my all-consuming Head of Communications job for a youth development charity. I knew that I wanted to work for myself and had the skills and experience to do...
Turning 5
As I celebrate 5 years of Laura Thackray Communications I want to share 5 ways in which you can raise your profile and improve your communications in a cost-effective way. Whatever your business objective – gaining more clients, increasing your sales, venturing into...
Why marketing deserves a place at the top table
If you work in marketing you’ve probably experienced colleagues not really understanding what you do. Or questioning how the work you do brings value back to the business. It may be that you’ve had colleagues inputting into your strategies or plans (when you’ve not...
How freelancers can add value to your business
Deciding to work as a freelancer is a big decision. But it’s a decision that more of us seem to be making with stats coming in at almost 5 million people in the UK working, either partly or fully, on a freelance basis. And one can only assume that this statistic is...
Why going ‘back to normal’ after lockdown feels unacceptable
In these strange and uncertain days, weeks, months without a clear end-point really visible, it’s easy to feel stuck, negative and unmotivated, both about your work and about your life in general. All of us are juggling differing anxieties, workloads and conflicting...
40 things I’ve learnt over the last 40 years
1. Hangovers don’t get any better with age; 2. Small children don’t like to lie in, regardless of what time you keep them up until; 3. Old friends know you almost as well as you know yourself; 4.
Working 9-5 (or 6 or 7) doesn’t mean you are your most productive self…
Why telling stories is more important than ever
As children we are encouraged to read. To be inquisitive and to want to find out more about things. And sometimes this continues as we grow up. But sometimes, sadly, life gets in the way and we forget how to be inquisitive and interested in other people. We forget how...
It’s life Jim but not as we know it…..
Sometimes life takes very unexpected turns and that certainly feels like where we are at the moment. From one week to the next we’re not sure what’s going to happen and if we can come out of this with all of our loved ones still...